Hi John,

I’m guessing your roof got hit by the hail storm over the weekend. [Situation/Problem]

Jess, our roofing engineer, just completed a repair audit of the building next to yours (Joe’s Plumbing) and found a way to cut repair cost by 50%. [3rd party success]

Do you want me to ask Jess to drop by and take a look at your roof? [Offer]

Best,

Dan