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Sales Execution Is the True Moat in an AI-First World
Lessons from Brian McCarthy on the Revenue Builders Podcast I’ve had the privilege of working for some great leaders in my career—but Brian McCarthy ("BMac" as we call him) is in a different category. I have a ton of respect for Brian—not just for what he accomplished as CRO here at Rubrik, but for how he operated day in and day out. I learned a tremendous amount under his leadership—around execution, accountability, focus, and what it really takes to build a high-performing

James Purvis
2 days ago4 min read


How to Leverage AI for Sales Success
Step 1: Use AI for Deep Company Research Before Prospecting The biggest mistake sellers make is reaching out without a point of view. Prospects can instantly tell when outreach is generic. AI makes it possible to build a strong POV in minutes. For Google Workspace Sellers If your company uses Google Workspace, Gemini can become your research analyst. Use Gemini to: 1. Analyze the company’s strategy Prompt example: “Analyze this company’s latest earnings call and identify th

James Purvis
Mar 104 min read


How to Prepare and Not Be Nervous for a Keynote Speech: The Critical Piece Is Preparation
How to Prepare and Not Be Nervous for a SKO Keynote Speech: The Critical Piece Is Preparation

James Purvis
Feb 215 min read


4 Game-Changing AI Stats That Are Revolutionizing Sales
How AI is a Game-Changer for Modern Sales Teams Artificial Intelligence (AI) is no longer just a buzzword in sales—it’s a transformative...

James Purvis
Mar 19, 20254 min read


Why Your New Tech Product Needs a Killer Feature (and How to Build Around It)
Building a successful tech product starts with more than just solving a problem—it starts with solving one problem exceptionally well....

James Purvis
Mar 12, 20253 min read


Mastering B2B Sales Leadership: Key Lessons from The Qualified Sales Leader by John McMahon
Only after you’ve Inspired, then coached, will you earn the opportunity to inspect John McMahon’s The Qualified Sales Leader is a...

James Purvis
Mar 11, 20254 min read


Zero to One: Crafting and Executing a Winning Go-To-Market Strategy for Tech Startups
Building a startup is one thing; bringing it to market is another. For tech startups in their “zero to one” phase—where the goal is to...

James Purvis
Dec 18, 20244 min read


Rethinking the Role of a Champion in Collaborative Deal Making: Is 'No Champion = No Deal' Outdated?
No Champion = No Deal

James Purvis
Feb 22, 20244 min read


10 Sales Leadership Weapons from Rubrik CRO, Brian McCarthy
Brian McCarthy serves as our Chief Revenue Officer (CRO) here at Rubrik where he has led our global go-to-market sales strategy for over two and a half years. Brian has over 20 years experience in the tech industry and recently served as the CRO at ThoughtSpot. Yesterday, Brian joined the Revenue Builders Podcast and was interviewed by 5x CRO, John McMahon where Brian shared his story as well as some brilliant sales leadership tips and thought leadership from his expansive ar

James Purvis
Jul 21, 20235 min read


The Art and Science of Company Valuation
Working for a tech startup that wants to go IPO is an exciting opportunity. You get to be a part of something new and innovative, and you...

James Purvis
Jun 8, 20236 min read
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