10 Ways to Open a Sales Call

James Purvis · 2018-02-03T20:09:36.677Z

1. “My research shows that your company is in the process of ... ” 2. “One of my clients, [name] at [company], mentioned to me you are [looking for, might be a good fit for] … ” 3. “I was looking at your LinkedIn company profile, and saw that one of your major projects this year is … ” 4. “We’ve been working with a couple of similarly sized companies within your industry, and they are experiencing two major problems. I wondered whether they were causing you concern as well … ” 5. “I read your [Twitter, Facebook] post the other day about … ” 6. “I see your [annual report, newsletter] was released on your website last week, and it’s looking like you’re expanding your operations in ... ” 7. “[Name], in reading your company blog, I noticed that you’ve had some good reviews from customers on your new [product] and I was wondering ... ” 8. “[Prospect], I was speaking to one of your business managers yesterday and he said that a growing part of your business is through [product, niche, market]. As that’s the case, I can … ” 9. “Hi [Prospect]. Yes, this is a sales call! [Wait for a response, laughter] Can you spare me just three minutes so I can tell you about [product] that will help you with [benefit]?” 10. “Hi [Prospect]. It’s [name] from [company]? We’ve just worked with [competitor] and have achieved [results] with them. Have you got five minutes now or in the future for us to explore how [company] can achieve the same?”

“My research shows that your company is in the process of ... ”
“One of my clients, [name] at [company], mentioned to me you are [looking for, might be a good fit for] … ”
“I was looking at your LinkedIn company profile, and saw that one of your major projects this year is … ”
“We’ve been working with a couple of similarly sized companies within your industry, and they are experiencing two major problems. I wondered whether they were causing you concern as well … ”
“I read your [Twitter, Facebook] post the other day about … ”
“I see your [annual report, newsletter] was released on your website last week, and it’s looking like you’re expanding your operations in ... ”
“[Name], in reading your company blog, I noticed that you’ve had some good reviews from customers on your new [product] and I was wondering ... ”
“[Prospect], I was speaking to one of your business managers yesterday and he said that a growing part of your business is through [product, niche, market]. As that’s the case, I can … ”
“Hi [Prospect]. Yes, this is a sales call! [Wait for a response, laughter] Can you spare me just three minutes so I can tell you about [product] that will help you with [benefit]?”
“Hi [Prospect]. It’s [name] from [company]? We’ve just worked with [competitor] and have achieved [results] with them. Have you got five minutes now or in the future for us to explore how [company] can achieve the same?”