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In my articles, I often reference the famous sales methodology MEDDPICC (if you are not familiar with MEDDPICC or need a refresher, read this article.) For those of you who follow and understand MEDDIC, you know the "C" stands for Champion and a Champion is the most important component of any given deal. More on that later. But what defines a sales champion? What's the difference between a Coach and a Champion? In this article, I'm going to leave you with a clear depiction be

If you follow my blog, you know how strongly I feel about the importance of a Champion in a deal. No Champion = No Deal. It holds true...