What if you could persuade people to do anything that you wanted them to do? Wouldn't that be just about the greatest super power you could have in business(especially if you are a sales rep)? After some extensive research, I have found some interesting theories around this topic I thought I would share. My goal is that after you read this article, you will have a different perspective on persuasion and better understand the foundation for which it comes from. Ultimately, the
"One dance, one look, one kiss, that's all we get, Albert. Just 'one shot' to make the difference between happily-ever-after, and oh-he's-just-some-guy-I-went-to-some-thing-with-once." If you haven't heard this before, this is a line from the movie Hitch during a scene where Will Smith (Hitch) is giving Kevin James (Albert) some dating advice. Just like dating, often times in sales we get just one shot to make something happen which leads to my first analogy. First Impre