• James Purvis

Adapting Your Sales Process to Align with the Buyer's Journey

Most companies have a sales process that the sales team is tasked to adhere by. But, guess, what? I'm here to break the news to you that most of the sales processes that are in place today are flawed and outdated. If your company's sales process goes a little something like this (which I know most of yours do), you are tackling today's business with yesterday's methods:

Step 1: Identify a Potential Customer

Step 2: Qualify the Opportunity

Step 3: Present the Product or Service

Step 4: Propose a Solution

Step 5: Negotiate & Close

Step 6: Deliver & Service.